Whether you already have a successful business, a developed personal brand, or you are a content creator or influencer, you can make money on Instagram. Of course, to make money on Instagram, you will need the right strategy and a lot of creative action.
Today I have prepared 11 proven strategies that can help you make money on Instagram.
Can you make money on Instagram?
Absolutely. Especially since this has been a priority for Instagram owners for the past year.
Facebook CEO Mark Zuckerberg stated in the summer of 2021:
"Our goal is to become the best platform for influencers. We want you to earn so much money with our platform that you won't have to go to work anymore."
In 2021, Instagram was the second most downloaded app in the world. Instagram is the seventh most visited website in the world, the fourth most used social media platform, and has 1.22 billion users each month.
Where do internet users spend the most time?
Instagram is among the 5 most popular apps.
What does this statistic mean to you?
Above all, the following - a huge number of potential customers, a diverse group of people who would be interested in your content, and of course, a great opportunity to earn money.
How much money can you earn?
It's hard to talk about exact numbers because earnings are private. How much money you can actually make on Instagram depends mainly on your references, the size of your audience, how active you are on Instagram, whether you have the right strategy, what kind of traffic you have on your profile, and sometimes a pinch of luck.
Some rough earnings statistics:
• Business Insider reports that an Influencer with 1,000 to 10,000 followers earns an average of around $900
in Slovenia, an average of 100 EUR per post per 10,000 followers, but this depends on the agreement with the influencer
• Earnings range from $100 to $1,500 for Stories that contain a sticker with a link to an external page.
• Kylie Jenner is said to earn $983,100 per ad or sponsored content post.
• $1,604,000 is the earnings Cristiano Ronaldo receives per post.
In 2021, Hype Auditor surveyed nearly 2,000 influencers about their earnings on Instagram (most of them were from the US).
The research results showed:
The average Influencer earns $2,970 per month (of course, these numbers can vary greatly up and down)
Micro-influencers (1,000 to 10,000 followers) earn an average of $1,420 per month
Megainfluencers (more than a million followers) earn approximately $15,356 per month.
Source: Instagram marketingforsmallbusiness
Business profile or Creator profile – differences
A business profile is suitable for you, a company that sees Instagram as a channel for communicating with potential customers. Having your ownbusiness profileprofessional and credibleas a brand, while also giving the impression that you are trustworthy. The only requirement is a Facebook business page, which you must connect to your Instagram profile.
The Creator Profile is intended for all creators or influencers on the platform, who previously mostly useda business Instagram profile.All the advantages thata business Instagram profileare also offered bythe Creator Profile.The only difference is in the algorithms that Instagram needs to review the type of user profiles.
How to make money on Instagram as a creator or influencer
1. Connect with successful brands
Partnering with successful brands is probably the most well-known way to make money on Instagram. Find a brand that aligns with your values ( this part is important – if you partner with a brand that doesn’t align with your vision and values, you’re not being authentic ).
How does such a partnership work:
You will be paid for posting on Instagram that offers a specific product
They offer you a free product in exchange for posting
You can start by trying to post some of your favorite things that you already use for free and get the attention of brands that way.
2. Affiliate program
Affiliate programs have been around for a long time. If you have an Instagram profile that generates a lot of traffic each month, you can earn extra money without too much effort.
For example, if you publish content about women's fashion, posting pictures of the latest jeans styles, or T-shirt collections for next summer, you will be interesting to online fashion clothing stores.
There are a bunch of online stores selling women's fashion clothing that are willing to pay you a commission on every sale that comes to the account of a customer sent from your Instagram profile. You can post the link containing a valid uk phone number your affiliate code on your Instagram profile. This way, you can accumulate a considerable amount of money at the end of the month.
3. Sell your products
If you already have a developed personal brand and already have your own products, offer them on your Instagram profile. Instagram offers many opportunities to showcase your products - why not take advantage of this opportunity.
4. Link to your blog or vlog
You can also use your Instagram profile to direct your followers to channels where you have more useful content.
Examples:
• If you have a YouTube channel or podcast, post a piece of content in your Story and add a link to YouTube, where your followers can watch the full clip.
• If you are a nature lover, post beautiful pictures and add a link to your blog content, where followers will find a detailed description of the path where these beautiful photos were taken.
5. Offer useful content
If you already have your own online course or some free e-content, you can offer it on your Instagram profile. For example, if you are a personal trainer, you can post a short workout on your Instagram profile and invite your followers to take the course, which is paid. Or, if you have online courses like me, you can post a snippet of the content and direct them to a website for more information where they can purchase the full course.
How to make money on Instagram as a business – business profile?
If you have a successful business, an Instagram presence is a must. In addition to a good strategy, you also need to follow the trends on the Instagram platform. With a good performance on Instagram, you can significantly increase your revenue and build trust in your brand.
What you can do:
1. Promotion of special offers
Use Instagram to showcase all the great products or services your business offers – especially when you have something really special going on. You could use a special promo code that’s only valid for a limited time. Or promote special deals on days like Black Friday…
2. A “Sneak Peak” of new things you’re making
You can also use Instagram to promote products that are just in the development phase. You can show them how a new product is being created or how a new product line is being launched. You can set a countdown that tells you how many days are left until the launch of a new product at a really special promotional price.
This way, you encourage curiosity and hype around a new product. You allow your followers to get in line to buy that product and when the product goes on sale, they will be the first to receive a special message with a special offer.
3. Set up "Instagram Shop"
Instagram Shop is a great opportunity for any brand looking to sell their products on Instagram. This way you can showcase your list of products that are available for purchase and can be accessed directly from your Instagram profile – while also taking advantage of the huge opportunity to discover other special features.
Instagram shops are also a great way to provide quick service. Customers can DM you or comment on your post if they want to learn more about your product or service. When you post a product that is available for purchase, a small shop icon appears on the post to let you know that the product is available for purchase.
Image: Instagram store
4. Collaborate with successful Influencers
When looking for people who could promote your business, pay attention to what they post, whether their values are similar to yours, or whether they have similar goals – so that the partnership makes sense and you complement each other.
5. Connect with other successful businesses and perform together
You can also connect with other successful businesses. Try to get in touch with other businesses that have a similar vision to yours and organize a contest together - this is a great way to gain new followers and attract a new audience.
6. Classic advertising
The basics still work and if they work why not use them. Instagram advertising is one way you can make money on Instagram and actually track your progress.
Regardless of whether you have a business profile or a creator Instagram profile, I invite you to consider and use the strategies written down for making money on Instagram.
11 proven strategies to make money with Instagram
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