Out strategy.A highly recommended book called specific database by industry jab, jab, jab, right hook by gary vaynerchuk is . A great way to learn what will give you the best results. The book talks . About communication on social media platforms with an approach that “jabs” are content that your . Target audience will be interested in but not sales messages. A “right hook” is a .
Marketing/sales message with a call to action e.G. Fill in this form, buy this product, . Share this offer. You should do jabs for every right hook.A good example of this . Can be seen with advertising that kinsta ran on their php benchmark article. Kinsta isn’t . Directly selling anything in the twitter ad itself, but it’s targeted content that they know .