Final conclusions on consumer habits and the power of data

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Innovation and technology align to offer unique experiences to users.

As we have already seen, every time we browse the Internet from our smartphone, use an application or even a smart device, we are generating data that becomes essential information.

It took almost 40 years to reach the number of Zettabytes we have today. However, with new technologies it will not take more than three years to surpass it.

You just have to look at the numbers.

In 2016, the amount of 1.2 Zettabytes was reached and it is believed that by 2021 we will reach 3.3 Zettabytes.

As we have already seen, this traffic comprises all digital data passing through an IP network.

The biggest growth right now is data coming from video and streaming services like Netflix and YouTube.

The film “Minority Report” produced by Steven Spielberg and starring Tom Cruise, Colin Farrell and Samantha Morton, showed the use of BIGData for their “Pre-Crime Techniques” that allowed them to create a list of potential criminals based on their background, which gives law enforcement a strategic list of subjects.

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In the same way, they used BIGData to offer personalized advertising based on people's consumption habits.

Today it is a reality on the Internet, for example in thematic advertisements in our emails and in suggested searches via the web, which show results according to our consumption habits.

E-commerce is growing by leaps and bounds and is reinventing itself to offer ideas that seem straight out of science fiction, but are very close to becoming reality, thus breaking down the barriers that separate the two worlds: the physical and the virtual.

If the smartphone is the key tool, augmented reality (AR) and virtual reality (VR) will revolutionize e-commerce as we know it and affect consumer habits and behavior.

We have very clear examples of companies like Netflix that use BIGData to understand the consumpt email database france ion habits of their customers.

Netflix collects and analyzes all kinds of data from its customers: from what they search for and how they tag each content to where, when and how they consume each content.

They take advantage of all their data analytics to hyper-segment the customer, make individualized recommendations of content related to the tastes shown by their consumption, offer a simple, easy and personalized content platform for each subscriber, with a better user experience, predict keys to success and trends, being much more accurate than the competition when it comes to producing and generating their own content.

Big data will enable brands to increasingly understand consumers, their consumption habits and purchasing habits to a point that often goes far beyond what consumers themselves expect or imagine.