Questions, answers – and seven typical mistakes you should avoid
"Why are so many blog parades being announced at the moment?" a colleague recently asked me. I can only partially confirm this perception. There are always some kind of blog parade going on. But towards the end of the year, calls for reviews of the past and for looks ahead to the coming year naturally increase. Professional corporate communications are also increasingly discovering the multiplier effect of such campaigns - or at least hope for one. However, for this to happen, a number of conditions must student data be met. Many people are also still very unclear about what a blog parade actually is. Whether and what it is useful for. How to announce one. What needs to be taken into account.
What is a blog parade anyway – and where does it come from?
Blog parades (also called blog carnivals) existed before corporate communications included blogging in the canon of its main tools. The first blog parade was supposedly announced in 2002 as a "carnival" , but it was not until 2006 that the well-known (and sadly now deceased) blogger Robert Basic wondered why no one in Germany was using the potential of blog specials .
A blog parade is a joint campaign by many bloggers on a specific topic announced by the parade organizer. All participants link to the call, refer to the blog parade and the organizing blog in their post, and inform the organizer about their post. The organizer collects the links to all posts and publishes them. A final summary by the organizer is optional.
UPDATE/NOTE : Until a few years ago, all contributions were often turned into an e-book, which the organizer made available for free download. Today, this would be discouraged for search engine reasons. Such a PDF can be read by search engines and therefore represents duplicate content that is not recommended.
Some organizers also offer one or more prizes among all participants.
A blog parade often only runs for a short period of time.
Who can take part in a blog parade?
In principle, anyone who feels addressed and has something to say on the topic can take part. Sometimes the organizer also sets certain conditions, such as that the blogs or at least posts should be relevant to the business. In principle, of course, anyone else can try to take part. But it is up to the organizer whether he or she includes the posts in the list.