No online marketing strategy without target group analysis - this connection actually goes without saying. After all, you want to know who you are putting together your packages for or whose problems you can solve with your services.
OM measures iceberg long
Content marketing inspires your customers, provides added value and generates leads.
Especially if you align your corporate strategy with the principles of inbound marketing and strive for customer-oriented content marketing , you should be very familiar with your target groups or buyer personas . Because the more specifically you address your potential customers with your content, the greater the chance of generating leads and retaining enthusiastic customers.
Therefore, when producing your content , ask yourself which pakistan phone number data search terms your target group enters on their buyer's journey on Google and what their social media behavior is like in order to underpin your content with the right SEO strategy and structure your website accordingly.
Read also: How to find the best topics for your blog
The right target group: quality instead of quantity
There is no general rule as to how large a target group should be. In principle, however, the motto for target group analysis is : quality is more important than quantity. The goal of your market segmentation is therefore to precisely specify your target group or target groups.
The focus should be on people and their individual needs and desires . Marketing automation is recommended to reach this group of individuals at the right moment with personalized content and an approach on an equal level.
Article tip: What is marketing automation?
You can define your target group according to these example criteria
Now, with your sophisticated content , you may already have more visitors to your website or company blog than before. But is this really your target audience ?
Don't jump on the clickbait shuttle to increase your visits in the short term. Such bait doesn't feed your sales! Instead, be aware of your actual offer and visualize your ideal customers.
Using the following example criteria , we provide you with a checklist that you can use to narrow down your target group in terms of their behavior, characteristics and consumption preferences:
Demographic characteristics:
social status (education, occupation, income, etc.)
the family life cycle (gender, age, marital status, etc.)
geographical criteria (place of residence, urban vs. rural housing, ...)
Psychographic characteristics:
Personality (values, attitudes, temperament, willingness to travel, etc.)
lifestyle (interests, activities, etc.)
product-specific criteria (preferences, perceptions, etc.)
Characteristics related to purchasing behavior:
product choice (brand behavior, purchase volume, etc.)
Price behavior (regarding price changes, price thresholds, discounts, etc.)
shopping behavior (local, online shopping or a combination of both)
media usage behavior (information search, usage intensity, etc.)