You can probably see that email marketing offers a lot of possibilities. If you are not yet convinced: Here are three unbeatable reasons why email marketing should be an integral part of your marketing strategy.
Nobody limits your reach : On Facebook , Instagram or other social networks, you almost never reach all of your followers. Your reach is deliberately limited on social media channels so that you invest more money in advertising . This is different with email marketing - you have access to all of your contacts at any time.
Success or failure is directly measurable : Since email marketing is a form of direct marketing , you can see straight away which emails work and which don't. Over time, you can continue to optimize your newsletters and sequences and thus increase your sales .
Fast and inexpensive : The effort is minimal - an email is quickly set up and ready for publication. With good email copywriting, you can set up a profitable campaign with just a few emails.
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5 Tips for Your Email Marketing Strategy
You now know how useful email marketing is for your jordan phone number data company. Now the question is how best to integrate it into your inbound process . We have put together a few important tips for you.
1. Use personalization to make your email marketing even more successful: For example, you can monitor interests. Let's say you send out a blog article about customer acquisition. You can tag every subscriber who clicks on this article. If you then want to sell a specific offer on the topic of customer acquisition, you already know who is interested in this topic.
2. Use email marketing to learn more about your leads and customers : for example, you can send surveys and use the responses to improve your offer and emails.
3. Use automation to turn your leads into customers completely automatically.
4. Send out a regular newsletter in which you offer added value. For example, you could share a valuable tip or include high-quality infographics . Or use the newsletter to make your subscribers aware of a new blog article . Ask yourself how you can help your subscribers.
5. Create special sequences to sell your products . It is important that you limit yourself to one product per sequence.