Example of an extended content audit

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Instructions Content Audit in HubSpot_Select ColumnsThen click on the “Export” button in the top right of the image. Now you can enter an email title, specify the file type and select your email address. If you want an Excel file, select XLSX.

Instructions Content Audit in HubSpot_ExportAfter a few minutes, you will receive an email from Hubspot saying that your export is ready.
Open the email and download the spreadsheet.

For a better overview, move the URL column gambling data china a few columns to the right and think about which columns you would like to add to your inventory list (see example below).

Repeat the inventory regularly. A continuous process is necessary in order to know the current content inventory at all times and thus be able to react at short notice.

This is what a list in Excel could look like. In addition to the exported data, you can add columns such as the type of content, the phase of the customer journey or the persona and their challenges to your list and fill them out gradually.

Example Content Audit
While content monitoring allows you to set a time range for each (new) content and monitor its distribution, a content audit allows you to analyze whether existing content should be deleted, revised or optimized, or completely rewritten.

Read our next blog article to find out how you can best revise your existing content, recycle content and thus offer your buyer personas additional added value.