The classic interview – whether in written form or as a video – has a firm place in all editorial formats. Here, the interviewee is not the author himself, but may also have previously been the person who came up with the idea. Interviews with brand ambassadors are also particularly suitable where protagonists have little time to contribute as authors themselves, or find it difficult to write texts. However, it must be remembered that the interview always creates something like journalistic distance: the interviewee is not perceived as a direct employee of the publication in question. The CEO, for example, who only allows himself to be interviewed for the corporate blog thus retains a special status. An interview with the author therefore has no place in a personal CEO blog, apart forex data from a few special forms. But of course the author – as CEO, supported by the editorial team – can interview other people himself.
Author (multimedia)
Employees from all areas of the company as brand faces who actively contribute content to the corporate magazine: This is the ideal case of a separate content platform with visible brand ambassadors. To achieve this, the potential brand faces should be involved in the development of the content strategy. It requires a comprehensive concept, regular editorial meetings and suitable tools for collaboration.
Book title: Brand Ambassadors – Success with Corporate Influencers
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Dr. Kerstin Hoffmann
Dr. Kerstin Hoffmann
About the author
I'm glad you're reading this. I'm Kerstin Hoffmann. For many years I have been advising and supporting companies in their communication strategy and content marketing. I am also particularly specialized in corporate influencer strategies. I give lectures and write books. I taught at the Heinrich Heine University in Düsseldorf for a long time, and to this day I give guest lectures at various universities.