15 years of AGNITAS: Anniversary of the email marketing tool

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Reddi1
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15 years of AGNITAS: Anniversary of the email marketing tool

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AGNITAS celebrates its 15th anniversary
This year AGNITAS has reason to celebrate: On July 17, 2014, we celebrated our 15th anniversary together with partners, customers, employees and companions high above the rooftops of Munich .

AGNITAS celebrates its 15th anniversary
In 1999, AGNITAS started developing the first qatar phone number data version of the E-Marketing Manager (EMM).
15 years later, our software is one of the most successful email marketing tools in the world.
And several billion mailings are now sent every year using the EMM.

AGNITAS founder and owner Martin Aschoff talks about the recipe for success:

We recognized from the beginning that the needs of our customers are as individual as those of their own customers. Some are looking for a powerful solution for sending many simple mailings, while others need complex, multi-stage campaigns. Both are possible with the EMM. We owe our success, of course, to our employees, partners and customers, whom I would like to take this opportunity to thank for their trust and commitment to AGNITAS.

The celebration took place high above the roofs of Munich in the Sky Lounge
The big event started with a detailed training program on the campaign manager, the new tool for controlling and planning campaigns in EMM. This was followed by specialist presentations on various current topics, which gave the anniversary the right framework. Martin Aschoff spoke on the topic of "Big Data" with a current use case. The email marketing expert and consultant Matthias Niedermeier took up the current trend of "agile email marketing". He discussed the correct use of trigger mailings in the customer life cycle and explained how you can reactivate customers at the right moment with dynamic content and individual content.
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