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Table of Contents Definition and purpose of a landing page Differences between landing pages and traditional web pages Importance of landing pages in digital marketing Main functions of a landing page Lead capture Building relationships with potential clients Audience segmentation Building trust Minimizing acquisition costs Types of landing pages Lead capture landing pages Examples of landing pages for acquisition Benefits and applications Squeeze pages Sales landing pages Features of a sales landing page Thank you landing pages Product launch landing pages Key elements of an effective landing page Attractive headlines Relevant images Calls to Action (CTA) Testimonials and social proof How to create a landing page Planning and strategy Design and structure.


Tools for designing landing pages Conversion acres database Rate Optimization Performing A/B Testing Examples of successful landing pages SEO for landing pages Marketing strategies associated with landing pages Integration with email marketing campaigns Use in social networks Marketing Automation Capturing and converting visitors into customers Metrics and performance analysis Conversion rate Bounce rate Average length of stay Continuous improvements and optimization Analysis of results Implementing data-driven changes Adjustments based on user behavior Business success stories B2B success stories Success stories in B2C Conclusion Definition and purpose of a landing page A landing page is a specific type of web page that is created with the goal of converting visitors into specific actions.