Do asymmetric dominance and the

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bait effect

This is a very common case in food. For example, popcorn at the cinema, a large cola, or a coffee at the café from the example I started this post with. There are a lot of experiments that confirm that the bait effect and asymmetric dominance work. You can watch one of them in the film that this post is based on (I strongly encourage you to subscribe to my channel!).





lure effect only work in the world of prices and products? No, they don't. It turns out malaysia rcs data they can even influence who we want to go on a date with. A group of scientists conducted an experiment in which people who wanted to find their significant other were presented with photos of three candidates: A, B, and C.

The catch was that there was no candidate C. Candidate C was a slightly Photoshopped candidate B – made a little “ugly”.

the lure effect of dating

What happened then? None of the people taking part in the experiment chose candidate A. Everyone chose from candidates B and C, i.e. those who were de facto the same person, only in two, slightly different physical versions.

So the next time you’re choosing products at the store or wondering which version of coffee or cheeseburger to choose, remember how the bait effect and asymmetric dominance affect your purchasing decisions.
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