Other books about marketing

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In this section you will find books that do not belong to specific categories, provide cross-sectional knowledge and are worth reaching for, for example, to organize certain topics.

28) Al Ries & Jack Trout, “The 22 Immutable Laws of Marketing”

Al Ries Jack Trout The 22 Immutable Laws of Marketing / Marketing Books

I have the impression that this book is not talked about enough. Meanwhile, the authors explain exactly how marketing works. There are many counterintuitive and industry-standard statements. But you know what? These two are right.

29) Paweł Tkaczyk, "The Nooks and Crannies of the Brand"

Paweł Tkaczyk Brand Nooks and Crannies. Things You May Not Have Known, Forgot, or Missed lebanon rcs data While Building Your Brand

Paweł's book is perfect for entering the world of brand building and branding. I always recommend it for trainings and lectures, because it uses very simple examples and understandable language. Perfect for beginners, but advanced users will also find something for themselves here - at least the much-needed organization of knowledge.

30 ) “Startup Manual”

A gigantic cross-sectional work, to which I have a modest contribution. Several dozen texts by different authors. It touches on a variety of issues. From copywriting (this is my chapter) to the business model. For startups, but not only.