It’s also one of the most overused and abused

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If you’re not doing it right, it can not only be a colossal waste of time but can also damage your personal and corporate brand. About 320 billion emails are sent and received daily around the world, increasing at a rate of about four percent every year. That means both customers and their corporate firewalls are extremely particular about which messages they interact with.



In fact, according to Hubspot, the average gambling data myanmar email open and click-through rates are about 29% and 3.6% respectively across the tech industry and ISPs are increasingly cracking down on which messages make it past their spam filters. So when it comes to email prospecting, how can you ensure you break through the noise, hook prospects in, and move your deals forward? Here are three critical factors you need to focus on. 1.



Deliverability If you think every email you send to a prospect lands in their inbox, think again! Data tells us that email deliverability (i.e. when the message actually lands in the recipient’s inbox) is on the decline, even for top-rated CRMs and marketing platforms. As of April 2022, the average email deliverability rate was 84.2%, a 4.7% decrease from the same period a year prior. Though you’re likely using a tried and tested platform or corporate CRM to send your prospecting emails, optimizing the email deliverability of your personal inbox is still critical to the success of your efforts.