Pinterest for Business: Discover How to Use It in Your Content Plan

[roseline371274]

If you want to know what the benefits of using Pinterest are for businesses , you've come to the right place. In this article, you'll find all the advantages of using this social network for your marketing strategies and some techniques to carry out successful actions. 

Pinterest is the social network exclusively for visual content. There you can find beautiful photos, images, videos and infographics that invite users to browse through the endless galleries of content. 

Although Pinterest has fewer registered users than big companies like Facebook, Instagram or YouTube, it is still a strong platform with almost 450 million active users. 

Learn in the following article how to use Pinterest for your business and how to netherlands phone number include it in your content strategy. 




Pinterest for Business: Key Features
Users and companies present on Pinterest publish graphic materials on the network with different objectives. On the one hand, they inspire users through visual ideas or motivate lifestyles and educate through tutorials. 

As we all know, digital content has the ability to attract, capture potential customers, educate them and successfully convert them into clients. In this sense, Pinterest is an excellent option for sharing content for an Inbound Marketing strategy .

The main features and products offered by Pinterest are: 

Home Feed – Here users can explore the images, profiles, and topics of the people they follow. 
Browser button: Available for Chrome, Firefox, Microsoft Edge, and Safari browsers, this button is used to save pins from any website. 
Search: used to search for content using keywords. 
Visual Search: This feature allows users to click on any image they have found, Pinterest analyzes the image, identifies the items and provides the user with results of similar products. This tool works from advanced Artificial Intelligence algorithms. Visual search is one of the greatest value propositions of the social network. 80% of users start their purchasing processes with this feature. 


Pinterest for Business: What Should You Know Before Planning a Strategy?
Pinterest can be very beneficial for businesses working on content strategies. Pinterest users use the social network to inform their purchasing decisions and this is something businesses can leverage to their advantage. 

Before you start planning a content strategy on this social network, it is essential that you know certain aspects of it that will help you carry out successful actions. 

Users with a Particular Segmentation
Pinterest's audience is unique. Being a purely visual social network, its users' behavior is different compared to other platforms such as Facebook, for example. 

It is essential to determine whether your company's buyer persona browses this social network, and to do so we share with you some important data that will help you determine whether network segmentation is appropriate for your company. 

36% of users are millennials, 34% are Generation X and 18% are Baby Boomers.