This is what a typical b2b sales process actually looks like: lots of little movements

[AsaduzzamanFoysal]

For example, a product manufacturer applied process mining to its sales processes to improve operational transparency. This case study enabled the manufacturer to identify steps and activities in its sales processes. Based on these insights, the firm minimized rework and reduced lead times, ensuring on-time delivery.

4. Increase B2C conversion
Task :

As with B2B, B2C sales processes need to be continually afghanistan mobile database improved. Conversion rate is a critical metric to improve, as most companies are only able to convert a small percentage of leads. Sales deals can be lost due to external factors, such as competitors, or internal factors, such as:

Actions that lead to delays and dissatisfaction
Marketing Strategies That Don't Convert Into Sales
Solution :

Analysts can use process mining to assess the level of influence of factors on results. They can then provide teams with actionable advice on how to eliminate these factors or change marketing strategies to improve conversion rates.