Trademark and design rights

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Often people don't take copyright and usage rights so seriously, it's just social media after all. But you should be particularly careful on social media.

Once you have acquired the rights to use an image, you have to consider the duration and use of the usage. And not just for the photos, but also for the models booked at the time. Model agencies also scour the streams of companies. If they find something, they often have to pay high additional copyright fees. Incidentally, re-licensing models is usually more expensive than booking a long term from the start.


Brands are also protected. You may not use germany rcs data other brands' products for your own communication. There are companies that have hired law firms to investigate the unauthorized use of their products (for example, Rolls Royce, Playmobil). Architecture as a background can also be objected to.

The Stock Landmine

And if you want to successfully avoid all the tripwires and use free image providers or bad stock image agencies, you're already falling into the worst trap: boredom and interchangeability! Then you shouldn't be surprised if the audience keeps scrolling. Just be as careful when searching for images as you are with your texts. And if you're stuck on the illustrations, get help from professionals.