What is it? Trendwatching is the early identification of trends and their use in business to better engage with the audience and gain a competitive advantage. The process involves studying a lot of information: from scientific articles to memes on social networks.
What to pay attention to? When working with such a large amount of data, the prospects of the identified trends are assessed: some trends pass within a month, others form the environment for years to come.
The article explains:
The essence and objectives of trend watching
Trendwatching Rules
Types of trends
Related concepts to trendwatching
Trendwatching Methods
Evaluating trends in trendwatching
Trendwatching Tools
Examples of using trendwatching
Trends 2023-2024
Frequently asked questions about trendwatching
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The essence and objectives of trend watching
Trendwatching is a process of algeria email list tracking trends based on a review of information to identify and predict future demands. The given perspective is from 5 to 10 years. The company that notices a trend before its competitors and includes it in its strategy will gain an advantage in the market.
Trendwatching focuses on monitoring the emergence and development of trends that reveal consumer demand in the future. This process involves collecting, grouping and carefully analyzing information. On this basis, an expert opinion is formulated containing a forecast of the prospects of a product/service with these original properties and characteristics.
Trendwatching or Trendwatching
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Trendwatching helps to form a direction, a product that meets the expectations of the population, taking into account existing factors. And if it is possible to identify and occupy free niches, this is an opportunity for business to get ahead of competitors.
Trendwatching tasks
Studying changes in politics, culture, economics and determining their relationship with business.
Forecasting consumer demand for the future.
Clear definition of the direction and growth points of products that are in demand in the future.
Keep an eye on the leaders of cultural and technological trends.
Willingness to develop ideas based on creative solutions.