Cannes is dead Long live Cannes

[roseline371277]

Under the motto "This is your moment. Make history", everyone was there again: the juniors in a frenzy of victory, the Martinez hackers, the wristband collectors, the cool gold collectors in flip-flops, the Dutch music producers, those from the ominous FIFA WhatsApp group and even the cigar smokers above the oyster stand. The rosé was cool and then quickly gone again. The beaches were branded. The cardboard hung in the basement, the lions flashed at the awards ceremony, the Anglo-Saxon speakers seduced rhetorically with skillful motivational quotes in which the word "bold" always appears.

Actually, everything is as usual. Or is it?

Not quite. Something seems to have happened cambodia rcs data since we all last saw each other in 2019. In the two years of forced break, the world has continued to turn, the zeitgeist with it - and you can see it in some of the works: A young generation of creatives is increasingly having their say and it is worth listening to them. Of course, there was still "gold gold" and logos that were designed away.

But one thing was new: wokeness, no longer just as a social divider, but as a unifying element. A playful approach to it. A new kind of brand humor that doesn't take itself quite so seriously and no longer excludes anyone - but offers opportunities for everyone to connect. A handout from Gen Z to everyone before them - and after them. In terms of generations, I'm caught between two stools. But I hope our young people will take me along on the journey.