Successful marketing automation involves more than just automated workflows. You should definitely check regularly whether your measures are successful and where you need to make further adjustments.
Plan enough time to measure your marketing measures and regularly review your ongoing processes. We recommend that you set key metrics in advance that you can use to review your measures at regular intervals.
This will help you identify which of your measures are working well and which processes need to be optimized or replaced.
3. Every user is considered a lead
By using marketing automation, you get the opportunity romania whatsapp data to reach many contacts at once. However, the goal should not be to contact as many people as possible, but above all to generate qualified leads . You can even use marketing automation to separate the qualified from the unqualified leads. This is made possible by what is known as lead scoring .
The buyer persona also plays an important role here: As a company, you should be clear about who your customers are and what challenges and problems they have. This way, you can avoid putting unnecessary resources into unqualified leads and instead focus on the promising leads.
4. The focus is exclusively on email automation
While sending automated emails is an important part of marketing automation, many marketers make the mistake of focusing too much on this part of automation while neglecting other important measures .
Other areas such as social media marketing, chats or lead generation also offer many opportunities for automation. Being just as active in these areas as sending emails is important in order to make more users aware of your content and to win new customers.
Marketing automation is most effective when lead nurturing, customer retention and customer acquisition are given equal consideration across all channels.