How to define your target audience for Digital Marketing campaigns

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One of the main ways to ensure that your digital marketing campaign works and bears fruit is to first define your target audience. If you haven’t defined your target audience yet, this article is for you. In it, we will cover some objective tips on how to define your target audience.

B2B or B2C?
The first question to ask is whether your target audience is a company (legal entity) or an end consumer (individual).

B2B is the acronym for Business to Business, or company to company, which represents business conducted between legal entities. B2C is the acronym for Business to Consumer, or company to consumer, which represents transactions between companies and end consumers.

Obviously, the two have very different approaches, so you need to consider who will be the target.

Create your ideal customer profile
How old is your ideal target audience?
Where do they live?
What are they looking for?
Are they male or female?
Religion/sexual orientation?

These questions may seem irrelevant, but the more costa rica whatsapp data answers you can provide, the better your target audience definition will be. If you narrow them too much, you risk limiting your reach, so keep this in mind when crafting your questions/answers.


Conduct surveys, ask questions, and get feedback
If you already have a customer base (like an email list, for example), a great way to find out more about your target audience and what they're looking for is to simply ask them.

Asking the right questions to the right people can generate a lot of powerful information and data that you can use to structure your digital marketing campaigns better and with optimized results.

Use data to your advantage
As an existing business, you may already have some data about your target audience. You may not have as much as you want (or need), but you can start gathering critical information for an initial strategy.

Facebook Ads to Find Your Audience
Facebook Ads is one of the best tools for finding audience data and targeting. Whether you have a Facebook page (with followers) or use Facebook Ads Manager, exploring these two tools to do your audience research will yield powerful insights into who your target audience might be.


See what content is working best
If you already have content on your website (like a blog), looking at your Google Analytics data should tell you what type of content is most popular; you can easily tell what people are searching for on your website.

If you notice that some posts are getting an “above average” amount of hits, look at what the post insights are and try to reverse engineer who might find that post useful.

Look at your competitors
A good way to get ahead of the game is to study competitors who likely have a larger audience than you. Don’t feel bad about analyzing and using these methods of your competitor, as they will certainly be watching you.

Studying what they post, looking at social media, and even doing some research into who is linking to their sites can provide insight.


Tools to help you find your target audience
Facebook Insights

Facebook Insights is the “Google Analytics” for your Facebook page. A quick session on this platform will give you a clear idea of ​​who your target audience is, where they are from, their age, gender, other pages they like, etc.

Google Keyword Planner

A keyword tool A good keyword tool should be the basis of all your research, not only for SEO but also when defining your target audience. There are many keyword tools available online, some free and some paid. Google’s Keyword Planner is free and offers a wealth of information for your digital campaigns.