The dialogue can be conducted in any format: by phone, video or in writing. The key point is to obtain comprehensive answers to a number of questions:
What problems did you encounter before you started using our product/service?
Why did our product/service catch your attention? Have you considered competitors' offerings?
How did using our product/service help overcome the problems that arose?
What are your business goals?
Ready to provide iran email list information that indicates your success?
The development of reference material about the client is carried out using the following questions:
What field of activity does your company operate in?
How long has our product/service been used?
How does your work process work?
How many employees are included in your team?
If we are talking about a small case, you can get answers only to the main questions. If you are going to conduct an in-depth study, then additional detail will be required.
Creating a script
The accumulated facts will serve as the foundation of the story. It is time to put them together. Cases usually use the "Monomyth" format.
The storyline is divided into 3 key acts:
problem;
solution;
result.
Remember that the main character of this story is your client, not the product or service. However, the case should emphasize that you helped the consumer achieve the goal. Develop a detailed case plan. The information received should be distributed in accordance with the acts described above.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site.