Domain Authority: What to do to increase it?

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Does your website have good domain authority ? This important SEO metric helps you understand your website's potential to rank first on Google's search engine.

Being at the top of searches is, without a doubt, the objective of any marketing strategy, as this factor is essential to generate more traffic and, consequently, more conversions.

Applying SEO techniques is essential to optimize your website and, therefore, attract new qualified visitors. Just as important as implementing these measures is measuring the results , as this helps reduce errors and increase digital efficiency.

Domain Authority is a metric iran number dataset by Moz that helps you understand a website's ranking level . A very widespread concept in SEO strategies that measures the organic performance of a web page on a scale of 1 to 100.

Now that you understand what domain authority is, learn why marketing experts are increasingly using this metric to improve a website's results.



Domain authority: understand how this metric influences your website
In an era in which digital transformation has revolutionized consumers' daily lives and reinforced the competitive potential of companies that invest in digital businesses, it is necessary to go beyond a beautiful website and have a solid and consistent marketing strategy.

When a company decides to put its brand on the virtual market, it is building its image in the eyes of the public, which will grow stronger over time. To keep your business competitive, it is essential that your website is well positioned on Google .

All of this contributes significantly to the brand's digital reputation, increasing people's recognition. Check out everything about the subject in a complete article .

Domain authority is essential for a website to rank high in search engines. Googlebot values ​​an authoritative domain that offers original, truthful, and quality information on the topics covered .

Despite its importance in making marketing strategies more effective, many professionals in the field still don't know how to discover the metric, which is what you'll learn in the next topic. Keep reading!



How to find out the domain authority of your website?
It's time to get your hands dirty and find out how your website's domain authority is doing. To do this, we'll use an official Moz tool .

Check out the step by step:

Access Moz Link Explorer ;
Then enter the URL of the page that will be evaluated. You can check a specific page (exact page), the entire website (subdomain) or domain (root domain);
Now, just click on analyze and the result will be displayed on the screen.
Note that this platform also offers other interesting features, such as the number of keywords ranked on the page.

You see how simple it is, there are other tools that are also official, like MozBar .