What goals do companies pursue with display advertising?

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What forms of display advertising are there?
Display advertising takes the form of advertising banners. Formats such as skyscrapers, wallpapers and native ads have proven particularly effective . In addition to static banners, animated or dynamically generated banners are also available in various formats and sizes. The use of modern animations and video sequences is also becoming increasingly popular, as these methods attract the attention of the audience.

The banners are placed above, below or to the side of a website, text or other medium. By clicking on the ad, interested parties are taken directly to the website of the respective company. Appropriate click requests (call-to-actions) are used for this purpose. The prerequisite for appropriate interest is the correct use of display advertising in a topic-relevant environment on websites with high traffic.


Before you use display advertising in your russia whatsapp data company, it is crucial to define one or more goals in order to be able to place the ads in a targeted manner. With clearly defined goals, the advertising effect of display advertising increases and the analysis of the method is made easier.

Possible key goals that companies pursue through the use of display advertising are:

building long-term customer loyalty
increasing visibility and brand awareness
More traffic on the company website
Improved lead generation by prompting for data entry
More sales
Tips for the successful use of display advertising
To help you successfully optimize your marketing strategy, we would like to give you some tips on using display advertising:

1. Develop buyer personas

In order to use display advertising as precisely as possible and avoid wasted advertising, you should first get to know your target group better. You need to know which people belong to your target group, which platforms they use and which problems and challenges they have to solve so that you can offer your target group the right solutions.

To do this, develop buyer personas . They represent a further development of the classic target group and help you to use your brand messages in a targeted manner with banner advertising. With the help of buyer personas, you can tailor your messages to your customers individually and place the advertising at the right time in the right place on the Internet.