global producer of specialty chemicals for various industrial sectors and inputs for agribusiness

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InCuca, a company specializing in digital marketing technology, created the website for the Nitro Agro vertical and offered support in terms of website performance, loading speed, technical SEO, analysis of results and performance data, digital security, content optimization and advanced conversion journey strategies. The result was an average growth of 4,000 monthly users in less than 3 months of the website's existence and an average of 200 qualified leads per month. The website also served as support for the field team that visits rural properties and uses it as a product showcase, creates a digital contact source and makes it easier for farmers to search for the company on the internet.

Introduction
Nitro is a Brazilian company that has been hungary number dataset in the chemical market for 87 years and began investing in agribusiness in 2019. In order to strengthen its online presence, Nitro decided to form a partnership with InCuca, a company specialized in technology and digital marketing.

“Three factors were important for us to decide that it was time to start investing in Digital Marketing for the company: the pandemic accelerated digitalization in the field; family transition is underway, that is, new generations, already connected, are taking over farms, distribution and resale; and, Nitro is a new brand in the Agro sector and the digital environment is a showcase that has the potential to reach exponential numbers of views and interactions in a short space of time at a lower cost. So, we realized that we needed to be present in this environment and explore with quality and consistency to establish a channel with current and new generations and showcase Nitro to the sector. For this execution, we sought InCuca,” comments Julia Brazil, Business Analyst at Nitro.

She believes that digitalization is essential to meet the demands of customers and the team. “Our challenge with the team has always been: 'if today, in order for a person to become a customer, they need to be in contact with our brand 7 times, these 7 times you go to them (travel several kilometers) and knock on the gate, and in the first knocks the person might ask you: “Where do you work?”. Now, imagine if the first knocks could be done digitally (Google, Instagram, WhatsApp)? Or what if when you arrive at the farm, the producer already knows you and Nitro? Or what if he called you there because he saw something on WhatsApp or Instagram and is interested?'. That's what we challenged, that's what we're doing and that's what we want: to benefit our team and our customers!”

To this end, a plan was drawn up to have a consistent digital presence, with a website that offers rich and secure content for producers, in addition to the development of strategies on social networks and a presence in Google searches.

Technology experts and partners willing to listen and collaborate were sought. After talking to several experts, the choice was InCuca, due to its technical understanding and security in conversations, as well as the perception of proactivity and commitment.

She highlights the importance of the partnership with InCuca, which has brought significant results for Nitro, allowing Nitro Agro to start its digital presence. With this strategy, it is possible to start contact with the brand or, for those who have already heard about it and want to know more, to convey security when they search for Nitro on Google.