Customer segmentation with CRM via MDM

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In this post we explain why customer segmentation with CRM through MDM is essential for an organization and how to apply it in your company.
Master Data Management is a critical success factor for successful customer segmentation via CRM. A CRM project needs to use MDM to build optimal customer relationship management processes. Otherwise, it may report incorrect results.

This is something CRM product leaders need to understand. The MDM discipline brings many benefits in terms of customer segmentation and successful relationship management, so it is important that MDM is part of the CRM strategy.


This is essential to create a 360-degree view of the customer and thus achieve an optimized customer experience.

Customer targeting and segmentation with CRM to improve customer experience



Organizations are moving toward a more integrated CRM czech republic number dataset that focuses on the customer experience through improved customer engagement, marketing, sales, customer service, e-commerce, and all other customer-facing channels. This approach requires an understanding of the entire customer relationship and interactions with the company at any point during the customer journey.

This 360-degree view of the customer requires that all operational master data pertaining to the customer – and often also to the product and service – be combined from all the data silos it currently resides in . This data is checked and deduplicated while selecting the highest quality values ​​from all data sources for each master data attribute. The result is a “single version of the truth” for the master data that can be integrated in a variety of ways with the remaining elements from transactions and interactions in the operational systems.
In best practice organizations, this integration is often done in a real-time, service-oriented architecture (SOA) environment, with the Master Data Management hub acting as a peer to the other critical operational systems (CRM and ERP, for example). This typically results in a virtual 360-degree view of the underlying data . A typical use case would be for operational systems (typically including one or more CRM systems) that create or maintain customer master data to check the MDM hub for current instances of customer data that are entered or changed and to alert the end user (as appropriate) preventing the creation of duplicate customers or erroneous master data values . This process proactively protects the quality of the customer master data , enabling a 360-degree view and improving customer segmentation.