What problems or goals do your potential customers have?

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Our tip: Make sure that all the necessary information is available on your website, blog, FAQ and other platforms. This also includes active monitoring and analysis of the content, such as:

What content was viewed?
On which pages do customers spend the most time?
What is the bounce rate and where do customers drop out?
All of this is information that helps you find out what content the customer is looking for and how long they spend on it. Based on this, you can create more content that is essential for potential customers and helps to build trust. Because the better the content, the more likely the customer is to use the content - and recommend it to others.

A few questions can help you better understand kuwait whatsapp data the thought processes that potential customers go through in the awareness phase:

How do they get the information they need about their goals or problems?
What are the consequences for potential customers if they do not act?
Are there any misconceptions about how to solve existing problems or achieve the desired
goals can be achieved?
What factors make these problems or goals top of mind for potential customers?

Consideration Phase: Research and Consideration
After our potential customer has gained a first impression of what is available on the market, he is usually not ready to buy anything. Rather, he is more interested in comparing everything carefully: Which product solves my problem best? And which criteria are most important? This is where the buyer persona begins to weigh up the various options.

At this point, there is an opportunity to get in touch with the buyer and offer personal advice. In this phase, you can use lead nurturing to send your buyer personas targeted information that highlights your solution from the offer. In this phase, we speak of "branded content" which we now offer. To do this, use marketing automation to send the right content at the right time.