Sports achievements, which sports?

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Are there any sports that are particularly interesting for marketing and why is that?

This depends greatly on the company doing the marketing. A brand ambassador should generally fit in with the company or the product or reinforce a desired characteristic. For example, a chess player is a better fit for a non-fiction publisher; sailors or polo are a better fit for an expensive watch brand. A large retail bank can be associated asia rcs data with popular sports such as ice hockey. Lidl should also be mentioned, which is involved in wrestling and thus buys a portion of regionality and Switzerland. There is no such thing as the most interesting sport, but rather the right characteristics are what are crucial.

What factors are relevant for an athlete to become a lucrative brand ambassador?


Achievements are certainly very important; nobody wants to identify with athletes in last place.

Personality traits (habitus, language, behavior, character)?
Behavior and character are very important. Misconduct such as doping or drug abuse can immediately destroy the brand value of the brand ambassador (eg Martina Hingis with the cocaine scandal). Own character (colourful hair, wild outfits, strong emotions etc.) can be an advantage depending on the characteristics of the brand. (eg footballers like Neymar Junior get extra attention and Roger Federer's tears are worth their weight in gold).