It still has the greatest influence of all mass media.
It is possible to deliver information to a wide range of age groups, from young to old, and by running the same advertisement multiple times, it is possible to increase awareness. However, the disadvantage is that it requires high costs and it is difficult to measure the effectiveness.
②Newspaper advertisements
In order to place a chile cell phone number list newspaper ad, you must pass a strict screening process, so it can be said to be highly credible. The number of young users is on the decline, so it is effective if you target the elderly.
③Magazine advertising
These are advertisements placed in magazines such as fashion and business magazines. By placing advertisements tailored to the magazine's target demographic, you can expect to improve your acquisition rate.
④Radio advertising
These are audio advertisements that are inserted during live radio broadcasts.
You can target people such as working adults commuting in the morning or housewives doing housework. Just like TV commercials, you can't skip the ad, so you can deliver the information you want to convey in detail.
Types of Sales Promotion Advertising (SP)
We will explain the types of sales promotion advertising (SP).
① Flyer advertising
There are two ways to advertise flyers: posting and inserting in newspapers.
Posting is a measure to put flyers in people's mailboxes, while newspaper inserts are placed between newspapers. Since it only requires printing paper and delivering it directly to users, it is less expensive than other advertising measures.
②Transportation advertising
Transit advertising is advertising placed on public transport such as trains, buses and taxis.
The same information can be delivered to users who commute to work or school. However, not only is it difficult to narrow down the target, but it is also difficult to measure the effectiveness of the ad after it has been placed.
3) Outdoor advertising/OOH advertising
Outdoor advertising, or OOH advertising, is advertising displayed on outdoor billboards and digital signage. OOH is an abbreviation for Out of Home, which means outdoors.
If you place an ad in a specific location for a long period of time, it will become known to users who see the same ad every time. Since it is necessary for users to recognize it, we do not recommend placing it for a short period of time. It is effective when running a community-based business.
④ Direct mail advertising, enclosed advertising, and packaged advertising
Direct mail advertising is advertising that is delivered directly to users via mail or courier service. Enclosed or bundled advertising is an advertising measure in which flyers or other materials are included with the product purchased.
Direct mail advertisements and enclosed/bundled advertisements have the advantage of being able to approach recipients directly without going through an agency, but they are often discarded without being read.
⑤Event promotion
Event promotion is a marketing strategy that involves holding events related to your company's products and services to increase awareness.
This allows users participating in the event to directly check the usability. However, the high cost of renting and setting up the event venue will be incurred.
Types of advertising in the IoT era
Finally, we will explain the types of advertising in the IoT era.
IoT is an abbreviation for Internet of Things, a system in which all kinds of things are connected via the Internet.