Branding is also one of the important goals of owned media. Generally speaking, branding is about getting users to deeply recognize a company's products and services, which leads to attracting customers, but another benefit is that it allows you to differentiate yourself from other companies. Therefore, when branding, you should emphasize the specialized aspects of your company's products and services to attract customers.
The three media that chile cell phone number list connect companies and users on the marketing stage and attract customers are called triple media. Owned media is one of the triple media, and the interaction between each of the three media makes for smooth marketing activities and successful customer acquisition.
Relationship between the triple media
The triple media is classified into "paid media," in which advertising is carried out at cost; "owned media," in which the company controls the advertising content; and "earned media," which is media provided by third parties such as social media and word of mouth.
The three media mentioned above are very different in the way they are made, the creators and senders, and the methods they use to communicate with users. Therefore, by interacting with each other, they can effectively approach users and succeed in attracting customers.
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