In order to place Facebook ads, you obviously need a fan page. Ads can also be placed in the right-hand column without a fan page and will then lead directly to the website - I have already described above how useful I think ads in this position are.
In order to manage the ads for a customer, access to the customer's ad manager and page admin access are required, otherwise the corresponding fan page cannot be selected when creating the ads.
Furthermore, the image material should be created in the appropriate formats or supplied by the customer.
In order to be able to address website visitors on czech-republic phone number data Facebook and to fully benefit from the user-defined target groups, the Facebook retargeting code should also be implemented. For evaluation purposes, it is definitely recommended to use Facebook conversion tracking; all you need to do is integrate a code snippet on the corresponding thank you page. To track performance via Analytics, a URL can be generated using the Google Analytics URL Builder for posts where it is possible to enter a target URL . The attached UTM parameters then enable the campaigns from Facebook to be found in Analytics under Acquisition > Campaigns .
Conclusion
In summary, you need an existing fan page to advertise on Facebook and, as with all other advertising media, you should be clear in advance about the goals you want to pursue through this channel. As far as targeting options are concerned, you can select them in advance - but testing, testing, testing is still the order of the day in order to be able to make concrete statements about performance based on a valid database. I think that a test with Facebook Ads is worthwhile for every company and, if carried out correctly, can lead to very good results with a relatively low budget.