Although traffic can come organically through

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You must be connected to the email marketing platform so that people can leave their information and it is automatically recorded in the database.

Thank you page
This page thanks the person for taking action and may even allow them to download the resource there.

It is useful if you want to keep track of conversions.

Welcome email
An email in which we provide the necessary information about who we are, our way of working or managing content, etc.

You can also have the download link of the lead magnet.


How to get quality leads with Facebook ads
But how do we get quality leads that enter our small funnel?

Once we have this automation set up, we can capture them from our website.

a call to action to download the lead magnet at different points on the page, the truth is that well-optimized Facebook campaigns speed up the process.

Facebook ads are a powerful resource to attract people to our funnel. You can learn how to create campaigns with this guide and create a campaign to drive traffic to the landing page where they can download the lead magnet.

Before doing so, you should make sure you know very well:

Segmentation . It is vital to know your ideal client very well because from this profile we will create a good segmentation that will allow us to reach the right people with our campaign.
Traffic temperature. Do the people we are going to attract know you and are they a dubai mobile number list free ware of what they want/need? For example, if it is colder, we can offer them an article before giving them the lead magnet, so that they get to know us better. We can also include more emails with content.
Taking this into account I can use different objectives within the "campaigns" section in the ads manager.

Today we will talk about 3 of them:

The traffic objective. With this objective, Zuckerberg's social network optimizes the campaign to drive the largest amount of traffic directly to the landing page (or any other destination) where they can download the ebook. Or, in the case of colder traffic, to an article and then offer them the download of the resource.
The conversion objective. This objective is generally used for selling. Facebook attracts the most qualified traffic to make a purchase. However, since a subscription is a conversion, it could also be useful. To use this objective, you need to have the Facebook pixel installed.
The best recommendation would be to run campaigns with multiple objectives to determine which one is giving me the best results.

The objective of lead generation or Facebook lead ads.