Due to recent saudi arabia cell phone number list changes in working styles, there is an increasing emphasis on acquiring leads online.
It has the characteristics as shown in the table below.
Lead acquisition measures
Targeting
Lead generation
Pay-per-click advertising
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Owned Media/SEO
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Social Media Advertising
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Webinars
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Use of external media
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Document distribution
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Pay-per-click advertising
This refers to text advertisements that are displayed on search results screens on search engines such as Google and Yahoo!, separate from SEO.
This method is chosen because it allows for a targeted approach, as it targets people who have actually searched for related words.
For more information, see our article on paid ads .
Owned Media/SEO
This is a method of having your own media appear at the top of search results, aiming to increase traffic from there.
By combining this with SEO strategies, you can increase traffic from search results and ensure continuous traffic from a single article.
By targeting people who are likely to have a need for your products and services and by placing appropriate CTAs, you will be able to generate leads that will lead to sales.
Social Media Advertising
This is a method of placing advertisements on social media sites such as Twitter and Facebook.
The advantage of SNS advertising is that it displays content that is tailored to the user's interests, allowing you to accurately approach users who are interested .
It can be said that SNS advertising should be used not only in BtoC but also in BtoB marketing .
Webinars
Although we introduced these seminars as offline initiatives, due to the spread of online conferencing systems, they are now increasingly being held as web seminars.
Unlike face-to-face seminars, people from far away who are unable to make it to the venue can also participate , and if used effectively, it can lead to more leads.
Use of external media
There are various types of external media, such as banner ads and tie-up article ads.
In particular, by using media that specializes in the products and services you want to sell, you can increase your opportunities to come into contact with potential leads .
Rather than being primarily used for actively selling, this is a technique that is often used as part of raising awareness and building an image.
Document distribution
Distribute materials to users who visit your web seminar or website as an opportunity to learn more about your company's products and services.
This document is also called a white paper .
You can generate leads by creating a form that asks for address, phone number, name, and company name when downloading documents.
Tips and tricks for successful lead generation
Acquiring leads is a necessary phase for a company's development, so it is true that competition is high.
Here are some tips and ideas for successful lead generation.
Create content with a clear target
Analyze data from the past to the present
Compare the cost per lead for multiple campaigns
Set KPIs based on your final goal
Create content with a clear target
First, you need to be clear about what kind of leads you are looking for and what kind of targeting you need to do to get them.
Effective tools, measures, and appeals will vary depending on the target you set, so make sure to clarify your target based on your lead generation goals.
And what is important on top of that is content creation. Choose content that will resonate with your clearly defined target image, and think about what information would encourage them to use your product, and create content that is tailored to your target audience .
If the content stimulates the target's latent needs, it will be more likely to lead to usage.
Analyze data from the past to the present
Before developing a lead generation strategy, analyze the data your company has accumulated so far.
If you have implemented lead generation measures in the past, you can use that data as a reference when planning your next strategy.
Another option is to use data from current customers.
For example, by knowing user movement on a site and high click-through rates, you can determine what type of content users are looking for.
Using this data to your advantage will allow you to implement more effective measures .
Compare the cost per lead for multiple campaigns
Although lead generation is a necessary phase in acquiring new customers, budgets and time are limited.
Therefore, by comparing the "cost per lead", which represents the amount spent to acquire one lead, along with the advantages and disadvantages of each strategy, you will be able to implement more appropriate strategies.
Even for a single advertisement, the cost can vary greatly depending on where you place it and for how long.
Therefore, it is recommended that you compare possible measures by calculating the cost per lead .
Set KPIs based on your final goal
When generating leads, you probably have an end goal.
To achieve this, we recommend setting specific KPIs for each month or quarter, and working steadily towards achieving your goals .
Setting specific KPIs will help you clarify the measures that need to be taken and identify high priorities.
Key points for managing lead acquisition initiatives
No matter what measures you take to acquire leads, their effectiveness will vary depending on how you implement them.
Here are some key points to consider when implementing lead generation strategies.
Set and manage maximum CPA for each campaign
Analyze the measures taken
Setting an approach for acquired leads
Moving to Lead Nurturing and Lead Qualification
Set and manage maximum CPA for each campaign
No matter how many leads you generate, it's pointless if it costs a huge amount of money to do so.
So, what you need to think about is your maximum CPA (cost per acquisition).
In other words, if you stay within that CPA, it's cost-effective.
The maximum CPA can be calculated by multiplying LTV (annual sales x gross profit margin x number of years of continued use) by lead conversion rate .
As measures are being implemented, analyzing these figures and reviewing budget allocations, etc. will lead to measures that are highly cost-effective.