Deliver quality content
The first key point is to provide quality content.
When using social media for B2B companies, always think from the customer's perspective and aim to provide content that will interest and resonate with customers.
In addition, content that helps solve the target's needs and problems will also be a factor in increasing customer satisfaction.
The second key point is to measure effectiveness and implement the PDCA cycle.
In marketing for france cell phone number list B2B companies, it is very important to measure effectiveness and make repeated improvements.
Measure effectiveness in detail, such as the increase in social media followers, number of views, and conversion rates.
After that, think about future improvement measures to make your SNS marketing a success.
Establishing an operational structure
The third point is to establish a social media management system.
When using social media, it is important to regularly post high-quality, consistent content.
Before a B2B company begins social media marketing, it is extremely important to establish a management structure, such as how many people will be managing the social media account.
Examples of SNS marketing use in BtoB companies
We will introduce social media marketing for B2B companies using examples from three B2B companies.
Mikashima Manufacturing Co., Ltd.
Baysi Co., Ltd.
AGC Inc.
Mikashima Manufacturing Co., Ltd.
Mikashima Manufacturing Co., Ltd., which has been in business for over 60 years since its founding, is a B2B company that manufactures bicycle pedals that boast world-class quality.
We use Facebook to post information in both Japanese and English so that it can reach users not only in Japan but all over the world.
Baysi Co., Ltd.
Bayce Inc., where the company's president posts on Twitter using his personal account and reveals his face, creates websites for B2B companies.
Our company uses Twitter to disseminate information, and the personal account run by our president, Mr. Itada, has over 60,000 followers.
Mr. Itaya's account has a very large number of followers and is highly influential, which has helped to raise awareness of the company.
Mr. Itaya mainly posts about his thoughts on his daily work and his knowledge of web marketing in B2B companies.
AGC Inc.
AGC Corporation is a B2B company that manufactures glass, chemicals, and ceramics, leveraging the experience, technology, and know-how it has accumulated over its 100-year-plus history.
I'm sure you've seen it in commercials and such.
We mainly use YouTube to post videos about product manufacturing, testing, and product introductions.
B2B companies can succeed with SNS marketing!
So far, we have explained the importance of social media marketing for B2B companies, its advantages and disadvantages, and the key points to success.
Have you gained a better understanding of the importance of social media marketing for B2B companies?
Social media has become increasingly popular in recent years, with the number of SNS users increasing every year.
Therefore, social media marketing can be said to be a very important means for B2B companies to deepen relationships with customers.
There are three key points to successful SNS marketing for B2B companies.
There are five main media used in SNS marketing, and you should choose the one that best suits your company's targets and objectives.
Keeping in mind the points mentioned above, use social media marketing to lead your business to success.