Building a Targeted B2B SaaS Strategy

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The customer profile can now be used by the marketing team to create powerful messages, the sales team to create better value propositions, and the product management team to better understand who your customers are.

Tool #2: Compare your value proposition with competitors
‍It’s good to know what your value proposition is. And it’s especially good to know how it compares to the value propositions of your leading competitors. This template will help you evaluate your value proposition against your competitors’ value propositions.

Once you better understand your competitors, you can write clearer, better value propositions for your presentations, website, and so on.

In the first row of this tool, list the name of your panama mobile database competitors. In the first column, list each of the value propositions. Now rate them on a four-point scale, where four = high and one = low. A value of 0 means the value proposition is missing from the competitor's offering. You can also use a four-quarter pie chart, as shown in the image above.

Once you're done, you'll have a great tool to share with your sales and marketing teams.