No more press conferences at Panasonic or limited and directly on their stands like at Samsung . Few futuristic products without immediate business. The Korean is playing the innovation card to the full, it highlights its 22 billion dollars of R&D and promotes the AI, 5G and 8K package. The Korean giant is removing 4K UHD TV products from its stand (except for products like Serif or The Frame already well-known to design lovers) in favor of 8K UHD with a wide QLED range from 55' to 98.
Its goal is to sell 2. 8 million 8K TVs by 2022 . The gambling data asia demand for large domestic screens is there, with +35% this year for example for sizes from 50' to 59' (source GFK), the overall value driven by these UHD products is positive which is pushing the entire sector to follow in the Korean footsteps. And Samsung has understood the key to using these high-tech products: content ! It proudly displays partnership agreements from Amazon to Apple via Netflix, but also in native 8K programs with the announcement of access to a catalog of Rakuten TV films, to Chili content, or to documentaries from the specialized French team The Explorers .
Not a word about the historic television channels that have completely disappeared from the communication speeches in this show (I assure you that TVs still have an antenna socket in 2019...). LG , the other very large industrialist in this sector, is on this same trend, 8K is widely highlighted on their stand. No qualitative compromise with its OLED screens with sublime images. And also for the less fortunate, more affordable 8K products using Nanocel technology already used in 4K.
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