Keys to the creative concept for digital campaigns in consumption

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Hubspot estimates that today, 2.5 million pieces of content are shared on Facebook and 220 thousand photos are posted on Instagram. In addition, Mexicans connect to the Internet for 8 hours and 20 minutes a day, on average. These parameters give us an idea of ​​the diversity of platforms that exist to promote our service or product, and in turn, they allow us to see what is happening in the world of brands, what competitors are doing and the type of content that generates the greatest interaction with the digital community.

The digital landscape is confronting every industry with an absolute truth: with so much information available, it is becoming more lebanon number dataset to appear unique and empathize with audiences through that content. In the consumer sector, the challenge is especially complex, because although its products are necessary, consumers do not always find clear and sufficient reasons to choose one brand over another; so all that is needed is to empathize more. How?

Through an efficient creative concept, which is the “thread” that will allow you to connect with the target audience; managing to generate an impression in their head, in their memory and even feelings. It is a unique and original idea through which different expressions are developed that give structure to a communication campaign.

We also recommend reading: Content Marketing, connect with your customers through creativity

If you are part of the retail industry, it is vital that you support your campaigns with a creative concept in synergy with a visual identity and a correct communication structure, as you will gain a stronger brand promise.

Developing it is not easy, it requires precise knowledge, inspiration and managing to summarize it in a concrete idea that is also exclusive (not used by any competitor), and that impacts the public to the point that they feel they have rediscovered something unique in your brand.

Let's think, for example, of the concept of “The Most Interesting Man in the World” by Dos Equis, which was able to link the beer with an icon of what the consumers of this brand seek to be: sophisticated with a touch of “hero”, seasoned with humor by exaggerating the different talents of its protagonist (Jonathan Goldsmith), who ended up being endearing to the public.

With this in mind, when generating the ideal creative concept for your organization, consider making it original and ingenious, with a clear message to communicate; memorable and clear enough to foster and strengthen the bond with your audience. Its benefits also include:

- Build the recognition that most retailers desire, while also meeting the objectives set for your campaign.

- It contributes to achieving the established objectives, without losing sight of the identity from which it is born, reinforcing congruence in all communication.

- Reinforces the message you want to share as a company (brand values, mission and vision)