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To achieve this, it is necessary not only to watch the games in person, but also to think about strategies outside the venue. Collect data to redefine customer rank In a sports club business, it is crucial to define customer ranks and understand which customers are loyal. The customer rank is Fans can recognise how much they contribute to the club Use it as a basis for deciding what kind of information and services to provide to which fans In this sense, it is a very important policy tool for running a sports club.


Traditionally, many clubs would measure the volume italy telegram database of attendance (frequency, timing, amount) based on admissions revenue (ticket purchases) and rank fans based on that performance. In other words, in-person attendance was one axis for measuring a fan's loyalty to a sports club. In the COVID-19 era, watching games without necessarily attending in person is becoming more common. In this day and age, can we say that fans who don't attend the games in person are less loyal? Our employee, Naruki, is a core fan of a certain soccer club.


Before the coronavirus shock, he would go to the stadium to watch games whenever possible. Now that there are restrictions on admission, he watches every game from home wearing the uniform and cheering. As you can see, there are loyal fans who continue to support us as they always have, even if they are not attending the event. As the number of fans who are unable to attend games increases, in order to keep fans of your team from abandoning the game, it is essential to use the contact points that your team has to collect data and understand fan loyalty in ways other than attending games.