King Content and Queen Content Distribution are a dream team. Communicating the right thing, i.e. relevant for your target group, and ensuring that the content is distributed across different platforms, that's how content marketing works - even for people in management positions. What should I post? I'm often asked that. Well, the answer to that is provided by the personal content strategy and the needs of your target group. If you observe very eloquent content experts from the management ranks, a certain content mix runs like a common thread through the individual accounts and is usually characterized by a recognizable visual language: selfies, information about the product, personal statements & attitude, about new colleagues or beloved colleagues, company inside views, personal views, reports from events, backstage, sharing of company updates or content that underlines your own attitude, news, etc.
Anyone who knows how to use social media channels with a certain turkey phone number data ease and inspire their followers with regular updates in a relaxed mix will receive the award of digital expert and content professional from me. But decision-makers of all kinds and anyone with personal brand ambitions also need to first create a clear strategy. This sets the direction - from this you can derive the most important DO's and DON'T's for your own social activities.
Content strategy first – also for the CEO
The digital strategy is the essential core element and the foundation of all further actions. The content strategy is derived from the company's overarching digital strategy. For CEOs, the following applies: Without a very good personal brand strategy, which is a logical extension of the digital strategy and content strategy, there will be no success.
Without strategies, nothing works, not even for managers who act as role models and want to use their content to develop their personal brand and support the company's plans. First of all, it must be clarified: what is the attitude, the direction and what does the employer brand stand for? The handshake between the marketing department, recruiting and the CEO is needed so that the overarching procedures can mesh together like the cogs of a machine.