Disadvantages of introducing MA

[hasnasadia]

MA MA is an abbreviation for Marketing Automation. In a word, it is a tool for systematizing the acquisition of new customers and the nurturing of potential customers. Systematization improves the efficiency of marketing. For example, if you want to send email newsletters to potential customers to encourage them to purchase products, you will go through a series of steps, such as obtaining the email addresses of potential customers, making a list of information about the potential customers (customer information), sorting customers based on their behavior and interests to narrow down your target audience, and sending emails with appropriate content.


Using MA, you can systematize this process and automate germany telegram database much of the work. The functions and roles of MA can be broadly divided into three: "lead generation" to acquire potential customers (leads), "lead nurturing" to increase the leads' desire to purchase, and "lead qualification" to select leads that are ready for negotiation. Email marketing falls under the lead nurturing category, and leads that are deemed ready for negotiation during lead qualification (hot leads) are handed over to the sales department.


In other words, this is where SFA comes into play. MA also has a function to support advertising campaign measures, a scoring function to determine potential customers with a strong desire to purchase, a function to create inquiry forms, and a web access analysis function. It is also possible to link MA with the CRM customer database. By extracting good customers from the customer information stored in CRM and handing them over to MA, more accurate marketing measures can be implemented.