The InVision App platform (prototyping, workflow management) captivates potential customers with the capabilities of its service by demonstrating reviews from regular customers:
Customer Reviews
Text on the right: “I can show my team the results of my work on el-salvador phone number data the design, its development, and at the same time I don’t need to copy the original file a dozen times and send it to each employee . ”
While your marketing description of your service highlights its benefits and advantages, customer testimonials add credibility to the claims made.
In addition, using reviews allows you to automatically apply the previous tool: when successful companies speak highly of the benefits of working with you, this further increases the desire to use your service.
How to implement this principle on a landing page ?
There is no such thing as too many reviews, so collect them whenever possible. To increase their relevance and timeliness, place a block with the benefits you highlight next to them.
Consider the placement of reviews on the page. By the way, ContentVerve increased the conversion rate by 64.53% after moving the review block from the bottom of the page to the middle.