What is a Pop-up? How to Create, Configure and Convert More

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/ Lead Generation / What is a Pop-up? How to Create, Configure and Convert More
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1 What is a Pop-Up and Where is it Used?
2 What are the Types of Pop-Ups?
3 What Types of Campaigns Are Pop-Ups Most Used For?
4 Disadvantages of Using Pop-Ups on Your Website
5 Chatbot vs Pop-up: Which is Better?
6 Quick UX Tips for Pop-Ups and Chatbots
7 General Tips for Creating a Pop-Up
Ah, website pop-ups … there are those who love them and those who hate them.

The truth is that this resource is still widely used in uae number dataset strategies , especially in lead generation and conversion actions.

But is this really the best option to capture visitors’ attention or is it a strategy that has gone too far?

Well, in this post we will leave the answer to this question up to you.

But to help you better understand the subject, we have separated here the types, advantages, disadvantages, tips and alternatives for the good old pop-up. Let's go?

What is a Pop-Up and Where is it Used?
Mock-up of a pop-up on the Leadster website.
Pop-ups are those windows that automatically appear on the website to draw the user's attention and, through objective communication and a strong CTA, indicate the completion of some action.

This strategy is used both to capture leads and to give important notice .

It is also worth noting that the content of the pop-up is normally related to the topic covered on the page where it appears.

A quick example: Leadster's blog exit pop-up.



As soon as the user makes a move to leave the page visited, a pop-up appears asking a question related to the company's objective and, as far as possible, the content the person is reading.

I say “as much as possible” because pop-ups don’t have features like smart calling . The only way to set them up with different messages per page is to create multiple pop-ups and set them all up manually.

This is one of the main disadvantages of pop-ups, by the way. But no spoilers! We talk more about this and other disadvantages throughout the text.

For now, here are the most common uses of pop-ups in digital marketing strategies today:

Promote Publications, Events and News about the Brand
You can use pop-ups to draw visitors' attention to something specific, whether it's an event, a new feature, or updates to your company's blog posts, for example.

This type of pop-up can be a registration or redirection pop-up.