If you decide to opt for content marketing, be prepared for significant changes. Here are three key guidelines to follow to create engaging content that meets user needs and helps you achieve your business goals.
1. Think carefully about your overall strategy before focusing on specific tactics.
Nearly 70% of B2B marketers have increased their content volume compared to last year. Despite this, the vast majority of companies do not have a documented content marketing strategy. This results in poor performance and missed opportunities, as well as an inability to measure the results of work due to a lack of specific goals. For B2C marketers, the lack of a strategy leads to an even greater decrease in performance.
Investing in content marketing means investing in a strategy that paraguay phone number data reflects plans for content development and management. It should include a description of the buyer persona, content creation methodology, its repetition, presentation methods, and ways to achieve business goals. It is important to focus on long-term results, not volumes.
A well-thought-out strategy also means “preparing the ground” for adaptation to relevant technologies and platforms. When content marketing is directly linked to the most important goals and processes of the company, it becomes much easier to respond to any changes.
2. Offer valuable content at every stage of the buying journey
The success of a customer retention and loyalty strategy depends on customer-focused (ideally personalized) content that retains its value even after the transaction has been completed.
Try to focus on your customers’ behavior and needs at every stage of the buying journey. Online advertising is based on when to show an ad or video to a user so that it has the greatest impact on them. Whereas the main question of content marketing is: “When will this information be of the greatest value to a person?”
3. Assemble the right team and equip them with the necessary tools
Business owners should be more careful in selecting employees and be very scrupulous about the third-party organizations whose services they use. Most likely, at the moment, your company employs people who were hired for certain skills in the field of traditional and online advertising, some knowledge of marketing, or for the development of a very specific channel (SMM, for example).