Is email marketing outdated?

[shukla7789]

Picture of Digitall Blog
Digitall Blog

With so much changing in technology, many wonder if email marketing is a thing of the past, but the answer is no.

Social networks provide a lot of information and content for customers, but there are still those who look for brands' email marketing because it provides more in-depth material, in addition to those who still prefer to receive newsletters via email, so it is already a point to agree that it is not something that we can consider oldschool, considering that it is a necessary tool to lead the reader to other types of communication within the journey, such as, for example: social networks, applications, among other basic and more modern communications today.

Another factor that doesn't make it obsolete is that many people still have the habit of checking their emails, although mostly it's just to clean out their inbox. But if there's a catchy and attractive subject line, there's a chance they'll click on your email and also be interested in the content. One tip is to only send it to registered email addresses, so you don't run the risk of it going to spam or of the person deleting it without even clicking. This way, you can segment the audience that will germany number dataset your emails, as well as which subjects have been most appealing, and thus generate more leads and build a good relationship with the audience. See what people searched for and consumed, and send subjects along the same lines.

Some nice tips are, in addition to content that interests your audience, remembering customers' birthdays, sharing news and using strategies that break away from the routine.

Email marketing can be used in different ways, such as images, texts, links, videos, infographics, etc. The important thing is that you send it correctly, clearly and consistently. An important tip is, in addition to the creative subject line and what will be in the body of the email, to have a creative and adaptable design, considering that, nowadays, most people access their emails from cell phones and tablets, so they can read them on any screen size.

Finally, monitor your audience to find out which topics are being read the most and which are of interest to them, what time people usually check their inbox, and so on. Measure the results through delivery, opening, clicks, location, among others.

Digitall Evolution sends emails to its clients, monitors and campaigns social networks to find out how engagement with the public is going, speak to an agency specialist right now.