Cohort Analysis Capabilities in Yandex.Metrica

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Yandex.Metrica provides advanced features for cohort analysis, making it a convenient tool for the Russian market.
Main functionality
Segmentation of cohorts by a wide range of parameters: traffic source, device, geography, depth of interaction.
Data visualization using heat maps makes information easier to understand.
Ability to track metrics such as bounces, view depth, session duration, and traffic sources.
Advantages
Free access to all basic functions.
Integration with Yandex.Direct to evaluate the effectiveness of advertising campaigns.
Easy to set up and use even for beginners.
Restrictions
Limited depth of data analysis: less accurate predictions of user behavior over the long term.
Difficulty in working with large volumes of data if deep detail is required.
Cohort Analysis Capabilities in Andata
The Andata platform takes cohort analysis to a whole new level, providing australian consumer email list businesses with tools for deep insight into user behavior and interactions with their product.
Main functionality
Flexible cohort segmentation: by traffic sources, geography, behavior, device type and many other parameters.
Extended set of metrics: LTV (Lifetime Value), CAC (Cost of Acquisition), ROI (Return on Investment), retention, churn and ARPU (average revenue per user).
Automation of building cohort reports, including forecasts based on data from past periods.
Integration with various advertising and analytical platforms (for example, Yandex, Google, social networks), which allows you to combine disparate data in one report.
Advantages
Using AI to predict customer behavior and create personalized recommendations.
High speed processing of large data arrays thanks to optimized algorithms.
The ability to customize unique reports and dashboards for your business, not limited to standard templates.
Comparison with Google Analytics and Yandex.Metrica
Depth of analysis
Andata allows you to take into account more parameters when creating cohorts than Google Analytics and Yandex.Metrica.
Predictive analytics
Unlike Google Analytics and Yandex.Metrica, Andata uses machine learning to predict churn and assess the likelihood of repeat purchases.
Data Integration
Andata combines data from all sources, while other platforms are limited to their ecosystems (Google or Yandex).