4. Average revenue per customer (ARPU)

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CTR = Total Clicks : Total Impressions * 100%

By analyzing CTR, you can identify which page elements (headlines, texts, images) work best, and use this information to improve your content to improve overall performance.

Indicative CTR levels vary depending on the communication channel. For SEO it is 8%, for media advertising – 0.35%.

3. Return on Marketing Investment (ROMI)
In marketing, it is also called ROI. It is an indicator that measures the effectiveness of investments made in a website.

ROMI = (Marketing Revenue - Marketing Expense) : Marketing Expense * 100%

A high ROMI indicates the success of marketing greece telegram data strategies that lead to increased sales, while a low ROMI signals the need to review promotion approaches. ROMI calculation shows the financial return of campaigns and helps in marketing budget allocation.

It is generally accepted that ROMI equal to 100% is the company's break-even point. While ROMI over 100% is a good indicator where advertising brings profit and the money invested in marketing is returned.

Shows the average revenue and website performance received from one client over a specified period of time.

The formula for calculation is as follows:

ARPU = Total revenue for the period : Number of users for the same period

High ARPU indicates a good ability of the site to generate income and speaks of high quality of services. Low – indicates the need to work with strategy: by improving the offer, increasing prices or introducing additional services for differentiation.