Why is a long-term rather than a short-term Performance strategy important?

[shukla7789]

Through the defined strategy we will be able to achieve the expected return. To do this, we must define objectives.

4 main objectives of a performance strategy :
NOTORIETY – make yourself known to those who don’t know you yet;

ENGAGEMENT – create a relationship with those you already know;

CONSIDERATION – ensuring consideration for those who are interested or looking;

CONVERSION – converting those who considered it (people who were initially interested in buying a house and actually bought it).

And how?
Firstly, we need to know the business area we are azerbaijan number dataset in very well, benchmark and understand where your company fits in so that we can then define a strategy that is consistent with its position in the market. This diagnosis is one of the most important points and allows us to truly differentiate ourselves when defining strategy.

Next, define a future vision, positioning, value proposition and strategic principles. For example, if the objective is to increase the profitability of the customers you have, we cannot define a strategy to increase the number of customers.

And also a schedule of actions for one year, according to the objectives and goals to be achieved.

Finally, we draw up a marketing plan with a timeline by channel and KPIs. We create a general mission for what we want. A good plan should be simple, easy to understand and act upon, have very specific objectives, be realistic, and have all the elements for implementing the strategy.

When do we start seeing results?
Planning and defining a long-term strategy does not mean that short-term results cannot be measured, quite the opposite. Short-term goals can and should be measured weekly, biweekly, monthly or quarterly, for example – as makes sense. Only then, as we observe the results, can we adjust the campaigns.

Setting short-term goals is essential to ensure the achievement of long-term goals.

Is that all?
No, although we can see results more quickly with sponsored campaigns, the various organic components are equally or even more important in a performance strategy, and not just sponsored campaigns. For this reason, organically, we must work on the website's SEO, content marketing, dynamic social networks and email marketing, among others.