How to Increase Sales on Your Business Website

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Incorrectness of the mobile version
The Mobile first trend is becoming increasingly important among users. According to statistics, most purchases are made from mobile devices, and in Russia this is more than 46%. If an online store does not have a mobile adaptation, this means that the user will refuse to make a purchase.

Modern website builders provide the ability to automatically adapt created pages to smartphones. This requires minimal effort from creators and has a positive effect on sales. For example, using the Envybox Website Builder, you can create landing pages for your business in 10 minutes and get mobile adaptation for free.

Complex navigation
The easier and faster a customer can proceed to pay chile telegram data for a product, the more likely they are to perform the target action. In the opposite case, when the site is difficult to navigate and requires a lot of effort, the customer will refuse and choose an analogue from competitors.

To minimize refusals, the checkout process should be shortened to literally 2-3 clicks. If the client is new and needs to register first, place the corresponding form on the main page, set up a minimum of fields to fill in. For users who are ready to make a purchase, you can place instructions on the checkout process or answers to the most frequently asked questions.

Why there are no sales on the site and how to fix it

The website is an analogue of your offline store or business card. In it, as in real life, a potential client wants to make sure of the quality of the goods, imagine whether it will suit him, ask questions of interest to the consultant. Meeting expectations and maintaining a high level of service will help to form loyalty on the part of potential clients and stimulate sales. Let's consider recommendations that will help increase sales on your website.

Optimize User Experience (UX)
Waiting time reduces the desire to make a purchase. Your company's website should be intuitive so that potential customers do not have questions and doubts. Make sure that all website elements, such as navigation, add-to-cart buttons and checkout form are visible and easy to use. It is important to check the page loading speed: the faster the site opens, the fewer visitors will leave it. To do this, you can optimize images and use caching.