The Role of PR Strategies in Restoring Brand Trust With Leads

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Book you feel they’d enjoy. (i.e. the “thinking of you” approach, especially powerful when prospecting). Or make an introduction to a like-minded customer or third-party expert who can help them in their role. In fact, intimate executive dinners that focused on adding value by catalyzing discussion and building community were the highest ROI events we ran in my segment at Salesforce.

The reason these approaches are so powerful is gambling data south korea because they’re rooted in the psychological concept of reciprocity; the practice of responding to a positive gesture, action, or behavior in kind. In Sell The Way You Buy, I talk about one of the easiest ways to invoke reciprocity, add value, and create an amazing customer experience which is to simply listen to them. In fact, in a recent Salesforce State of Sales Report, when salespeople were asked to list factors that they felt had an extreme or substantial impact on converting a prospect to a customer, listening topped the list. No doubt, due to the positive customer experience it creates.



5. Use Technology to Create Moments of the Delight
In a world full of boring virtual meetings and endless emails, even small moments of surprise and delight in your execution and follow-up can help you stand out and create an amazing experience for your customers. For example, not a week goes by without a client commenting on the tech I use to deliver my virtual presentations and online training.