Recent Data Set

The beauty supplement market is quickly rising due to the expanded focus on skin health. Not only does it protect against aging, but also addresses a range of issues. Such as hyperpigmentation, blemishes, skin allergies, and much more. Moreover, people are now conscious about guarding their skin ...

Another significant implication is the impact on ad-buying strategies. Brands will now need to consider splitting their ad budgets between users who have third-party cookies enabled and those who do not. This division will require marketers to adopt a dual approach to ad placement.

For users with ...

Frenzy draws in shoppers looking for everything from tech deals to travel discounts. Retailers can use data insights from past events to decide which products to promote and how to personalise customer interactions.

Strategies:

Audience segmentation: Categorise customers based on previous ...

This is where centralising your thought leadership and research programmes is so important. Speaking with one voice creates a powerful cumulative impression. And when you do give some freedom to local markets, it will be a lot easier to be coherent and relevant if you get the right people involved ...

All thought leadership projects must have a clear set of commercial and marketing objectives in mind. Yet, at the same time, companies need to avoid making content too sales or product-focused, as this will alienate the intended audience. A careful balance needs to be struck between these opposing ...

B2B buyers don’t want to hear about your products – they want to know how you can help them solve their business problem. The best way to do that is by demonstrating your company’s expertise and experience of addressing other clients’ issues. Good thought leadership will show them that you ...