Recent Data Set

Data Science and Marketing Research
Data science, in a sense, goes beyond what market research can do. In fact, this distinction is much older than we think, starting with database marketing and data mining. But that doesn’t mean market research is inferior to data science. Data science has moved ...

There is much talk about the need for these competencies, but not everyone is in a hurry to master them. It is quite a common situation at an interview that candidates confidently say that they know Google Analytics very well? But in reality, they only use the simplest functions. More than 50% of ...

Analytics and presentations and business engagement

Clients are rather dissatisfied with the quality of analytics and data provided by agencies: often they rewrite reports, conclusions and recommendations (we are not talking about one page). Some companies do this constantly, not even assuming that ...

The simulator is like a game. Each chapter is a sequence of tasks, theory adapted to your answers, work in the analytics system, communication with characters, plot twists.

Real data in analytics systems. You will work with real data in the analytics system Amplitude and others. From personal ...

In addition, we should not forget about the diaries filled out by respondents - this is also one of the ethnographic techniques. And in connection with the widespread use of the Internet, blogs, "live journals" of specific people, and all kinds of forums are also valuable for researchers today ...

The topic of differences in consumer behavior between men and women has always interested marketers. GfK studied the values ​​and consumer preferences of men and women, as well as how they differ as buyers and clients.

GfK research shows that while men and women have a lot of overlap in their ...

spect that such a need would arise). Testing mobile applications, website prototypes, building personas and Customer Journey Maps (CJM), the emergence of eye trackers, glasses with built-in video cameras and other interesting things

projects to large companies, related to the requirement to ...

From my point of view, research companies in Kazakhstan have not paid enough attention to this type of research until now, and in vain. Now is the time to actively use them to help our beloved clients from a variety of business areas, such as e-commerce, as well as any other area (almost everyone ...

Quantitative online research: online surveys. The main advantages of the method are: no geographical restrictions, targeted selection of respondents (according to specified criteria), real-time tracking of research results, the ability to test various communication materials (various images, videos ...

The world has changed – and so have we. I think each of us has felt certain changes and started looking for new ways to survive and develop. Business is no exception. Your competitors are not asleep, now everyone is immersed in their own sphere in search of new business solutions for life in the new ...